If you intend to leave your job for good and start blogging full-time, your website should go on the top of the search results because if not, you should probably think twice before filing your resignation letter. The blogs shown on the first page of the search results for Google, Bing or Yahoo, gets the most money especially, those in the Top 5.
Search engines like Google, Bing, and Yahoo have primary search results, where websites and other contents are arranged based on what the search engine algorithm considers most relevant to the users. Unlike paid search advertising where payment is involved, you don’t get paid for SEO. Instead, you get free traffic to your website.
Blogging is fun, but it also needs to be planned well. So if your blog does not belong on the first page, most likely you wouldn’t earn enough money to support yourself. Fortunately, there are SEO consultants to help you build your blog.
To help you decide on getting the right search engine optimization service, here are four things you should consider:
1. Goals and Objectives
There are hundreds of different services that a SEO consultant can offer to your business. From one-time SEO assistance to a long-term website building, the list goes on. Ask yourself what do you need, and how do you see your website in the next few years. Once you make clear what you want, make sure that it is measurable and attainable.
2. Know your contenders
Do a background check on your possible candidates. Check their LinkedIn, Facebook, and Twitter Profiles for their experiences, and customer feedback. Talk to as many SEO experts as you can, and through a manner of elimination, you will reach your final candidate. You can check Google and YP.ca for consultants around your neighborhood. It is recommended to get a local SEO consultant because they are knowledgeable of the community plus they can quickly help you out. To give you an example, if you live in St. Augustine Beach in Florida, try searching st. augustine beach search engine optimization company on Google to know the SEO companies around the area.
3. Your Budget
The cost of a search engine optimization service is difficult to determine because it depends on a lot of factors such as: Are you looking for a one-off project or an ongoing relationship? Is the company you have hired big or small? Do you have a small or large target market? Does your business has plenty of competitors?
According to a research conducted by Moz.com, the average pricing of SEO is as follows:
- By-the-project contracts range between $1,000 and $7,500
- Hourly rates range from $76 to $200
- Monthly Retainer range from $251-$500/month and $2,501-$5,000/month
Thinking about it, SEO is not a liability, and you should not think of it as a cost, but rather significant investment in building your business.
Never choose a consultant who is trying to sell you on something they cannot guarantee. One example is, if your SEO consultant promises you that your blog will be the number one search result on Google, do not buy it. No one can guarantee that, and If they do, then that supports the fact that they are not worthy to be trusted. Also, avoid going with a company who promises quick, instant result because SEO is not built in one day. If your consultant offers a quick fix like adding meta tags and no adjustments to contents or external inbound links – that’s lousy service.
The bottom line
SEO is critical to your website. The objective of your site is to share your passion and at the same time, be paid. So, if no one can see your blog, then there’s no point in having one at all. Remember the four factors above to help you in choosing a digital agency that will answer your SEO needs.