This is an exciting subject that I do not yet master, and which, also, is very current in this contest. The idea of this article is to launch a debate around this SEO strategy: de-optimize to better rank, is it a good idea?
We all learned, when we were babies, it was necessary to vary the anchors of bonds. The primary goal here is to avoid the “sandbox” box, after betting on a single query.
Recently, at the BarCamp BH in Toulouse, a friendly employee of Text Link Ads gave us a reminder to go further, since he told us basically that the advantage of multiplying his anchors is not so much To avoid the sandbox, but above all to rank better than its competitors.
Evidence to support (concrete cases and graphics from Majestic SEO ), he showed us that the first on some queries are those that have the greatest diversity of link anchors, not those who bet almost everything on this query and its declensions. To make it more natural and have better rank, it is recommended to have a good proportion of anchors composed only of the URLs of the linked pages. The ideal proportion is to be determined after a good analysis of the distribution of the anchors of our leading competitors, which is easy when we have the right tools. In parallel, it also showed us that it is very important to follow a regularity in the creation of our BLs.
The ideal proportion is to be determined after a good analysis of the distribution of the anchors of our leading competitors, which is easy when we have the right tools. In parallel, it also showed us that it is very important to follow a regularity in the creation of our BL’s.
Today, as I said in intro, we also see that the top ranked in this contest are not necessarily those who SEO limit most their sites . Look for example DontBeEvil.fr, not a single “Pandaranol” in its title nor-even in H1 . No H1 Pandaranol for Coolioo.fr or Aranol.com either. It’s surprising that they rank so well with so little ONsite optimization, right? On the BLs side, I did not take the time to analyze the distribution of their anchors, but I also assume that they have taken care to vary the latter (tell us the guys?).
I stop here this article and invites you now to let me know your feelings or experience on this strategy of de-optimization in order to better rank .
Edit : Be aware of the importance of the context , because this strategy will not pay every time. (To put back a layer: this post opens the debate, it is a question and not an affirmation ;-))